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NEW YORK DiMassimo Carr Brand Advertising replaced three freelancers and one staffer with a new creative team this week as part of a restructuring that will culminate in a name change for the independent shop, sources said.
CEO and creative director Mark DiMassimo confirmed that the New York shop would change its name by only one word, to DiMassimo Carr Brand Advocates, a shift meant to reflect the agency’s new emphasis on public relations and buzz marketing.
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