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NEW YORK Joseph Abboud isn’t the first fashion designer to sell apparel using models in various states of undress, but he may be the first to tell them how to cover up in advertising copy.
A print and outdoor campaign from DiMassimo Carr Brand Advocates that breaks next week features a shirtless Stephon Marbury, point guard for the New York Knicks, and the question, “Joseph, what should I wear?”
Marbury’s oiled-up physique will grace outdoor signage in and around New York’s Madison Square Garden, the Knicks’ home court.
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