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Dillard’s has shifted about $60-80 million in media buying to Southwest Media, a division of Square One.
The Dallas-based agency picked up the business early this month following a review, which included an undisclosed number of Dallas and Houston agencies, Dillard’s representative Julie Bull confirmed.
“We’re very excited about working with Square One,” Bull said. “We certainly feel that they’re a talented, success-oriented company and we know they will bring great value to Dillard’s.”
Bull declined to elaborate on the scope of the assignment with Southwest Media.
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