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Digital advertising is not immune to the economic recession, including its largest agencies.
Boston-based Digitas, a unit of Publicis Groupe, is the latest digital shop to downsize, cutting nearly 70 people from its domestic ranks. The majority of the cuts occurred in New York, but none of its five other U.S. outposts were spared.
The cuts amount to about 2 percent of Digitas’ workforce. The layoffs did not affect Digitas’ international offices, a rep said.
Digitas’ three largest clients are General Motors, American Express and Procter & Gamble.
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