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NEW YORK Digitas has enlisted Greg Verdino to help the shop identify ways it can leverage digital channels such as broadband video, podcasts and social networking for its clients.
Verdino, 37, has joined the Boston-based independent agency as vice president and director of emerging channels, a new position. Based in New York, he reports to Carl Fremont, the company’s global director of media.
Verdino has spent the past year at ROO, a broadband video provider, where he was a senior vice president.
Prior
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