Digital Takes The Court For March Madness

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Fans who can’t catch all the NCAA March Madness games on TV this month(and who can?) will once again have the option to check out the action online—and where the eyeballs go, so do the advertisers. Web watchers this year can see “highlights” from tournament games that haven’t yet taken place, but have been played virtually by thousands of Xbox gamers taking part in a Pontiac promotion. Cingular Wireless will be providing a digital “halftime show” for online viewers, and State Farm will help generate excuses for fans trying to get some privacy to watch in the office.

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