This Digital Shop Uses Tech to Create Marketing Products for Big-Name Brands

Envoy puts new twist on advertising


Specs
Who (L. to r.) Partners Ryan Rommelfanger, Russell Rommelfanger and Michael Bennett
What Digital shop
Where Irvine, Calif.

A decade ago, twins Ryan and Russell Rommelfanger quit their jobs at Publicis and Sprint, respectively, to go into ad tech. After running a video-ad company called Kanopy for a couple of years, they pivoted back to the agency world, opening Envoy in 2011. The Irvine, Calif.-based digital shop brings ads and tech together by creating and marketing products for the likes of Vizio and Amazon. "The new world doesn't need another ad agency—we can work with [brands] closely to do strategy work and figure out where there are some opportunities that they may not be aware of," said Ryan Rommelfanger, ecd and partner. For Vizio, it helped create SmartCast, a mobile app that turns a smartphone into a remote control for home electronics. And for Blossom, a smart lawn-watering system, Envoy was involved in building the product, designing packaging and a website, producing videos and getting the gadget on the shelves of Best Buy.

This story first appeared in the July 25, 2016 issue of Adweek magazine.
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