Digital Pulp Shows the Money

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In its first print campaign for SmartMoney.com–the online version of the financial magazine–Digital Pulp highlights interactive financial tools exclusive to the Web site. The campaign, which includes five print executions, breaks Aug. 6 in the Wall Street Journal, Barron’s and SmartMoney magazine.

One ad features a man and woman in a museum-like setting, sitting on a bench, studying a painting made up of cubes. The ad calls for them to “Visualize.” The copy reads: “Take a step back and look at the big picture with ‘Map of the Market’ from SmartMoney.com.”

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