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NEW YORK Is the new DiGiorno Ultimate pizza so good that it could drive pizzerias out of business?
That’s the question posed in a new spot by DraftFCB’s Chicago office on behalf of Kraft’s premium frozen pizza brand. The ad broke this week.
In the commercial, a shop owner talks about how eight generations of his family have made pizza. Until, that is, the arrival of the DiGiorno Ultimate. He complains that he is now unable to compete with the fresh ingredients and “Old Country” flavor.
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