Digger Doesn't Tiptoe for Lamisil

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NEW YORK Gremlins have a challenger for the cute-yet-evil creature crown, and his name is Digger the Dermatophyte.

A TV spot and two new print ads, which broke on April 12, introduced Digger as a means to convince consumers to contact their doctor about Novartis’ Lamisil, a prescription tablet that fights toe fungus.

“It’s a condition that a lot of people don’t realize is actually a live infection,” said Lisa Garrone, vp, group creative director and copywriter at Deutsch in New York.



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