Diet Soft Drinks

Diet Pepsi bubbled up to the top among Brand Keys survey participants. The brand received high marks for formulation, availability and other key factors. Diet Dr Pepper was ranked last behind the nearly impossible to find sister brand Diet 7-Up.

1.    Diet Pepsi
2.    Diet Coke
3.    Diet 7-UP
4.    Diet Dr. Pepper

For more information, please e-mail your name and contact information to brandkeys@brandweek.com