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At the start of the year, Diet Coke debuted some millennial-friendly, colorful cans and new flavors ranging from twisted mango to feisty cherry. Now, those new flavors and cans are making a Super Bowl appearance on Feb. 4.
The brand released five spots today—a 30-second one starring actress Gillian Jacobs and a series of 15-second spots—as part of Diet Coke’s new “Because I Can” campaign. The shorter spots showcase millennial-looking consumers enjoying some of the new flavors that Diet Coke has to offer them, while the longer spot featured Jacobs riffing off all the great things about the product, like its taste and it makes Jacobs “feel good,” when she drinks it.
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