Dieste Picks Up GE Hispanic Duties

ATLANTA Dieste Harmel & Partners has been awarded Hispanic advertising duties for General Electric’s corporate account, the client confirmed.

The Omnicom agency in Dallas won the business in a review that began for a subsidiary, GE Financial Assurance in Richmond, Va.

Zubi Advertising in Coral Gables, Fla., picked up the $2-3 million Hispanic account in that review, which, sources said, also included Vidal Partnership of New York.

Billings for GE’s Hispanic corporate account were not disclosed.

GE representative Alex Constantinople had said weeks ago that the winner of the GE Financial review would also be asked to work on a “corporate component” in 2003 that includes work for parent GE. When confirming the wins, she said, “as the review progressed, we realized we needed two agencies” for the separate accounts.

BBDO, New York, is Fairfield, Conn.-based GE’s lead agency.

GE spent $62 million on corporate advertising through November last year, according to CMR.