Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
After a review of undisclosed agencies, Southwest Airlines has awarded its Hispanic advertising account to Dieste & Partners.
The Dallas shop has been charged with developing a comprehensive television, outdoor and radio campaign that makes Southwest’s “Symbol of freedom” positioning relevant to Hispanics, according to Dieste managing partner Warren Harmel.
Harmel said the account will include creative and media responsibilities, as well as public relations work. Contractual details were being finalized at press time.
Southwest’s Hispanic account was resigned by Siboney USA in Dallas last October and was subsequently moved in-house.
Client officials could not be reached for comment at press time.
Dieste & Partners’ budget is still being negotiated.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in