For Diesel, It's Hardly Labor

NEW YORK Today’s daily grind may not involve much manual labor, but that didn’t stop creative staffers at Kessels- Kramer in the Netherlands from conjuring up grueling work scenarios for Diesel’s fall print campaign.

Playing off the apparel maker’s fall designs, which draw inspiration from laborers’ and miners’ clothing, 10 executions breaking in September magazines show models exerting themselves doing easy tasks. In one ad, a couple pulls vigorously at an electric cord; copy reads: “Today we work hard to plug in the video game.”