Diedrich Coffee Brings People Together

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LOS ANGELES Independent Black Lab has bowed a TV campaign for Diedrich Coffee, the agency said. The effort marks the Southern California chain’s first foray into television advertising.

Launched this week, three spots are “based on truisms, real stories from clients and employees” of the Irvine, Calif.-based company, said Holland Henton, co-president and chief creative officer at the Venice, Calif., agency. “The spots really are symbols of the friendships, relationships between Diedrich baristas and consumers.”

In the 30-second “Diedrich Signal,” an espresso-slinging employee catches the eye of a regular customer from across the crowded shop.



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