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Business Gains Point the Way as Direct Shop Strives to Diversify
BOSTON–No longer content with being known as a direct mail fulfillment house, Dickinson Direct has diversified its service offerings and added assignments from several clients, most notably SunTrust Banks in Atlanta.
The Braintree, Mass., agency hired Kathleen Aston as creative director. She is charged with overseeing a staff of about 15 while improving the overall creative product.
Aston succeeds Randy Burge, who handed over the Dickinson’s creative reins after a dozen years and has left the marketplace.
Aston spent nearly seven years at Ziff-Davis’ ZD Events unit in Needham, Mass.,
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