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The Lord Group is losing its chairman but keeping his name on the door. Dick Lord, a copywriter and co-founder of the agency whose predecessors date to 1967, is retiring–and this time he means it.
Lord relinquished his role as chief executive to Jim Hood in 1996 and appeared to be retiring. At the urging of colleagues, however, he became a part-time consultant, retaining the chairman’s title. Last week he was looking forward to life after 46 years in the ad business.
“I’m going to fish, golf and breathe, and see how this sedentary life sits,” said Lord, 73, speaking from his home on Long Island.
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