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King Arthur Flour has returned its advertising account to DiBona, Bornstein & Random here. The Norwich, Vt.-based client had moved its business to the Hayes Group in Williston, Vt., earlier this year [Adweek, March 9].
The relationship with the Hayes Group yielded no advertising the client could use, however, so “we fired them” and returned the business to DiBona, Bornstein, according to Ellen Davies, vice president of sales and marketing at King Arthur Flour.
Davies declined to discuss specific points of contention between King Arthur Flour and the Hayes Group.
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