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Celebrities are used to sell everything from automobiles to soda pop, but breaking print ads for Esleeck Papers may mark the first time personalities have been tapped to sell high-end business stationery.
“We designers all have our designer heroes, and our strategy was to exaggerate the level of admiration,” said Louis DiBacco, creative director of DiBacco & Co., the Avon, Conn., shop that fashioned the campaign.
The effort introduces Esleeck Cotton 100 paper and the tag, “Because you aspire to a higher level.”
In one execution, David Carson, known for his inventive use of type styles, appears as a dashboard statuette.
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