Diaper Maker Looking to Change Shops

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Drypers Corp., the manufacturer of Drypers Disposable Diapers, has placed its advertising account into review, sources said.
Billings are estimated between $5-10 million, although previous ad spending has been less than $1 million per year, according to Competitive Media Reporting.
Agencies contacted by the client include: Suissa Miller Advertising in Los Angeles; Hajjar and Partners in Marina del Rey, Calif.; and Grant/Jacoby in Chicago. It was unclear at press time last week whether all the shops were participating in the review.

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