Dialing for Burgers

Hold the line! A new spot from Sprint Local Telecommunica-tions makes an unusual connection between fast-food dining and phone services–from cell phones to cheeseburgers–to promote the rollout of Sprint Solutions, a service that bundles local and long-distance services.
The point is to knock the way that other carriers sell their services separately.
The ad (shown here), from McCann-Erickson in New York, portrays a hassle-filled world where we see a man order a burger piecemeal. He drives into a “Burger Rama” for the meat, “Just Buns” for the buns, “Cheese Please,” “Pickle Stop,” and separate stands for ketchup and mustard.