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Dial soap is meeting with at least four agencies later this month, including incumbent DDB Worldwide in New York, as it reviews its estimated $20 million creative account, sources said.
The credentials meetings are expected to take place at the client’s Scottsdale, Ariz., headquarters.
Spearheading the review is Larry Flink of The New Business Perspective, a Mamaroneck, N.Y.-based consultancy, sources said. Flink declined to comment on the review.
Finalists were reportedly pared down from a list of nine or 10 semi-finalists, which responded to a brief questionnaire and provided work samples.
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