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DALLAS Dial Corp. is seeking an agency to do creative work for one of its products, the company confirmed Wednesday.
The name of the product and the value of the business were not disclosed. Dial Corp., based in Scottsdale, Ariz., spent $10.9 million on advertising in 2003 and $3.2 million through September of this year, per Nielsen Monitor-Plus.
“We’re really just shopping around for ideas on a project,” a Dial rep said. “We are not putting the whole account in review.”
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