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NEW YORK Diageo has awarded creative duties on its estimated $15 million “reserve brand portfolio” account to Kirshenbaum Bond + Partners following a review, the client has confirmed.
The MDC Partners agency beat out another New York shop, independent StrawberryFrog, for the business. The client spent $153 million in media in 2005, and $20 million in 1Q 2006.
The newly formed “reserve brand portfolio” includes Don Julio tequila, Ciroc vodka and nearly a dozen premium scotches, including Oban and Talisker.
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