DHP Gives Tropicana Tasteful Monkeyshines

DALLAS Dieste Harmel & Partners’ first creative work for Tropicana features a discerning monkey and will run in both Hispanic and general-market media.

The 30-second television commercial from the Dallas agency opens with a monkey in a zoo trying to suck the juice out of an orange. When he looks up and sees a young boy drinking Tropicana’s Pure Premium orange juice, he quickly scampers over to the bars of the cage. The two look at each other for a few seconds before the monkey reaches out for the juice.