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Surfwear Maker Spending $4-6 Mil. to Resuscitate Lagging Image
LOS ANGELES–After winning Ocean Pacific’s $4-6 million account, dGWB is looking to revitalize the famous surfwear brand, made popular during the 1970s.
Irvine, Calif.-based dGWB won the account late last year after a review that included Southern California shops the M1 agency and Ground Zero, both in Santa Monica [Adweek, Jan. 19]. There was no incumbent.
DGWB had been working on various trade assignments for OP over the last year, according to agency president Mike Weisman.
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