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Incumbent PS&K to Defend Amid Agency Turmoil
BOSTON-Dexter Shoe last week confirmed it would review its ad account, a blow to longtime incumbent Pagano Schenck & Kay. The move follows last week’s departure of agency president and chief executive Rick Sandler and comes amid industry speculation that partner and chairman Bob Pagano is pursuing opportunities at other agencies.
The review is the Dexter, Maine, shoe maker’s first in 11 years. “We have had a wonderful relationship with PS&K, but we’ve never had a review before,” said Dexter vice president of advertising Susan Haviland.
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