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Mountain Dew is offering up some more “Game Fuel.” The PepsiCo-owned brand has launched two limited-edition line extensions inspired by Blizzard Entertainment’s World of Warcraft.
The two varieties of Game Fuel represent the opposing factions within the popular subscription-based multiplayer online role-playing game. They are wild fruit-flavored Alliance Blue and citrus-cherry-flavored Horde Red. Each product’s packaging features iconic characters from the game. The beverages will appear on shelves for the next eight to 10 weeks.
TV and radio ads, via BBDO, New York, will support the launch.
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