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CHICAGO The Sports Authority has tapped independent DeVito/Verdi as lead agency on its $35 million account after a six-month review, the client has confirmed.
The New York shop will handle advertising, promotions, media and nontraditional marketing for the Englewood, Colo., company, and will have input on all aspects of its advertising, from print and broadcast to collateral and online.
“While we saw many compelling presentations from different agencies, it was clear to us that the team at DeVito/Verdi understood the need to drive sales while building our brand,” said David Campisi, Sports Authority president, in a statement.
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