DeVito/Verdi Takes Duane Reade

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NEW YORK Drugstore chain Duane Reade has tapped DeVito/Verdi as its lead agency.

The client spent slightly less than $2 million on ads last year, per Nielsen.

Duane Reade has been a fixture in metropolitan New York for almost 40 years and with 250 locations, remains one of the area’s largest drugstore chains. (The chain faces stiff competition from ubiquitous national players like CVS, which typically spends more than $100 million annually in measured media.)

DeVito/Verdi here said it prevailed after a review to become the client’s first lead shop in more than four years.

The

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