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NEW YORK Bacardi has whittled the list of agencies competing for its $20 million Grey Goose account to two New York independents: DeVito/Verdi and Sugartown Creative, sources said.
Sugartown Creative handles Bacardi’s Bombay Sapphire gin, while DeVito/Verdi created TV spots for Grey Goose vodka when it was still owned by Sidney Frank Importing.
Cut from contention were WPP Group’s Ogilvy & Mather and MDC Partners’ kirshenbaum bond + partners.
The next steps in the review could not be determined.
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