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NEW YORK DeVito Verdi’s National Thoroughbred Racing Association radio campaign has garnered Best of the Best laurels from the Retail Advertising and Marketing Association at its Retail Advertising Conference.
The accolade comes two weeks after the New York shop launched a $10 million extension of that campaign, which also won broadcast best of shows at both the 2003 Addy and Mercury Awards. The latest flight of humorous ads, which are running nationally, use a horserace announcer to call the play by play on a variety of leisure activities such as a golf outing, a date at the amusement park and a family road trip.
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