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NEW YORK Going with a tried-and-true two-tiered ad strategy for the tax season, Jackson Hewitt this week will break a $20 million-plus push promoting two of its key selling points: quicker and bigger returns.
As in past years, the tax prep service will initially highlight the quickness of the returns with two new TV spots breaking this week and running through February. From March through April 15, the firm will air TV spots noting its acumen in finding arcane deductions and trying to convert do-it-yourselfers.
Ellis
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