Devine & Pearson Preps Push for Tech Publisher

BOSTON Devine & Pearson has been hired by the publisher of the weekly Computerworld newspaper for a six-figure marketing campaign targeting prospective advertisers.

The independent shop in Quincy, Mass., was brought aboard by client marketing director Kelly Sheridan, who had worked with the shop when she was at Thomson Financial. There was no incumbent and no review.

Devine is now working on print and banner ads, an online newsletter, as well as sales support materials, and the campaign is slated to launch in about six weeks, an agency representative said. The media plan has yet to be determined.

Computerworld is published by IDG in Framingham, Mass., and claims a circulation of slightly more than 200,000. Ad pages were flat around 1,870 in 2002 compared with 2001. In 2000, the final year of the dot-com boom, ad pages were more than 2,700. Related properties include Computerworld.com and a conference series for IT leaders.