Devine & Pearson Preps Push for Tech Publisher

BOSTON Devine & Pearson has been hired by the publisher of the weekly Computerworld newspaper for a six-figure marketing campaign targeting prospective advertisers.

The independent shop in Quincy, Mass., was brought aboard by client marketing director Kelly Sheridan, who had worked with the shop when she was at Thomson Financial. There was no incumbent and no review.

Devine is now working on print and banner ads, an online newsletter, as well as sales support materials, and the campaign is slated to launch in about six weeks, an agency representative said.