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LOS ANGELES Independent R&R Partners has added a microsite (visitlasvegas.com) referencing its new campaign for the Las Vegas Convention and Visitors Authority, according to Daniel Russ, executive creative director.
The initiative, in which a Vegas visitor is tempted to loosen up by a devilish representation of his bad side, began in 60- and 30-second spots released last month.
Russ said the production involved feeding the character hundreds of one-liners, then selecting a series of devilish tweaks that made for the best comedy.
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