Deutsch\LA Debuts Old Navy Work

The first creative for Old Navy by IPG’s Deutsch/LA broke last week with a humorous spot demonstrating “the effects of feel-good fashion.” The ad shows a mom asking her son to mow the lawn; he enthusiastically responds, “It’s so fun! It’s like a haircut for the lawn!” A voiceover then explains that “Old Navy denim molecules are absorbed by the body,” resulting in a “feel-good reaction.” It’s the first of two new ads from the Marina del Rey, Calif., shop, which won the $180 million creative account in April.