Deutsch/LA Adds Startup Zillow.com

LOS ANGELES Interpublic Group’s Deutsch/LA said it has landed creative and media duties for real-estate valuation startup Zillow.com.

Mike Sheldon, agency president, said the shop would initially provide brand positioning and strategic counsel as Zillow moves past its beta testing phase. The budget has not been determined. On the site, the client bills itself as providing, “Your edge in real estate.”

The Seattle-based client offers detailed data and valuation information on 67 million American homes.

In a statement, Spencer Rascoff, Zillow’s vice president of marketing and chief financial officer, lauded Deutsch’s “strategic insights and passion for our business are unparalleled.”

According to Sheldon, the win was born out of the Marina del Rey, Calif.-based agency’s relationship with former Expedia.com executives Rich Barton, founder and former CEO, and Lloyd Frink, once a senior vice president at the company.

Deutsch handled Expedia from its inception until recent months when the $170 million online travel service went into review [Adweek Online, July 12]. Barton and Frink were among those who partnered to launch Zillow in February.

“We had eight successful years of working with Zillow’s founders, taking their previous company to the number one online position in the travel industry,” said Sheldon.