Deutsch Wins Old Navy Holiday Work

LOS ANGELES Interpublic Group’s Deutsch/LA won creative duties today for the Old Navy holiday-season campaign in a pitch against independents Eleven Inc., San Francisco, and Taxi in New York, sources said.

The client declined comment. The agencies could not immediately be reached.

Deutsch had been the agency of record on Old Navy’s estimated $180 million creative account through June, when the San Francisco-based retailer declared that future work would be decided on a seasonal basis.

Independent StrawberryFrog, New York, won the brand’s back-to-school campaign, which launched last week.

A division of Gap Inc., Old Navy spent about $180 million in measured media in 2004 and $20 million in the first quarter of 2005, according to Nielsen Monitor-Plus.

Omnicom Group’s PHD and Corinthian Media, both in New York, handle Old Navy media duties.