Deutsch Tells Bedtime Stories for Sheraton

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NEW YORK Interpublic Group’s Deutsch breaks a new TV spot and print effort for Sheraton today, the agency said.

Both ads focus on the hotel chain’s trademarked Sweet Sleeper bed. In 15- and 30-second versions of the commercial, guests ranging from executives to families are shown falling into the hotel bed.

Beginning today, the spots will run on ABC, NBC, CBS, Fox, CNN, CNBC, ESPN and The Learning Channel. Print ads, slated for USA Today and the Toronto Globe & Mail, show a man peacefully sleeping in the hotel bed as a line of Sheraton logos floats above his head.



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