Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK–Deutsch has won the estimated $30 million account for Starwood Hotels & Resorts’ Sheraton and Westin brands, sources said. The New York shop beat out Saatchi & Saatchi and M & C Saatchi, sources said.
Deutsch will handle U.S. creative and media planning on the accounts, sources said.
Wieden + Kennedy and Young & Rubicam, both New York, had also been contenders but were cut in earlier rounds of the review, which began in October.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in