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NEW YORK Interpublic Group’s Deutsch/LA has withdrawn from the review for Kaiser Permanente’s advertising account, the consultant confirmed.
“We have gone down to two agencies,” said David Melancon of Brandstream. “It wasn’t a fit, and we both felt it. It was a mutual decision.”
The Marina del Rey, Calif., agency’s IPG siblings, the Humancare division of McCann-Erickson in New York and the Warren, Mich., and Los Angeles offices of Campbell-Ewald, will make final presentations in about two weeks for the estimated $40 million business.
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