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NEW YORK Two new television spots for Us Weekly by Deutsch portray how familiar and relevant celebrities have become in people’s lives.
The New York agency’s ads show women talking about celebrities in shorthand, just by using their first names. The work introduces “Read Us, talk Us, trust Us” as a tagline.
One of the two 15-second spots shows three women in a restaurant discussing celebrities, but not mentioning anything other than their first names. “Cameron and Justin,” says one, while the others reply, “I know!” “Demi and Ashton,” says another, which is also met with an “I know!” The spot ends with one woman saying, “Britney and … ” while the others look on, puzzled.
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