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LOS ANGELES Interpublic Group’s Deutsch/LA has added an OnStar assignment from General Motors, according to sources.
The agency declined comment. GM executives could not be immediately reached.
GM spent $80 million advertising OnStar in 2006, down more than 40 percent from the previous year, per Nielsen Monitor-Plus.
Deutsch’s IPG sibling, Campbell-Ewald in Warren, Mich., has been handling the business.
A representative for that agency acknowledged Deutsch’s work on GM’s in-dash emergency and diagnostic interactive satellite system, but maintained that C-E would retain lead duties on the account.
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