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Mitsubishi Motor Sales America appears to have scotched dissatisfaction with an earlier regional TV ad effort from Deutsch, New York, by allowing dealers to vote directly for their preferred executions of the latest campaign.
The $60-80 million effort, which broke late last week and is tagged “Everybody wins,” was apparently successful at erasing criticism that the prior effort in February wasn’t a hard enough sell. Unlike many car makers, Mitsubishi is granting greater authority to its dealers.
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