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Mitsubishi Motor Sales of America must really like Deutsch after all.
Just weeks after executives at the Cypress, Calif., car maker joked that they were “in love” with the agency, Mitsubishi proved it. In a phone call from Peg Dilworth-Hunt, director of marketing, to Deutsch LA executive vice president and general manager Mike Sheldon, the agency on Friday was awarded the client’s consolidated $250 million advertising and marketing account.
Deutsch, picking up more than $100 million in new business, is now Mitsubishi’s sole agency, handling all factory and dealer ads as well as below-the-line and interactive marketing duties.
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