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Riney SVP Will Take Top Slot on Mitsubishi Account
LOS ANGELES–After a national search, Deutsch/LA has hired car veteran Steve Morrissey to oversee its $250 million Mitsubishi Motors Sales of America account.
Morrissey currently heads the Saturn business at Publicis & Hal Riney in San Francisco as senior vice president, account director.
When he starts at Deutsch on March 29, Morrissey will serve as senior vice president, group account director, overseeing all aspects of the Mitsubishi account, including national and regional advertising as well as direct, interactive, collateral and Hispanic efforts.
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