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NEW YORK — Burger King has added Deutsch to its stable of shops, giving the Interpublic Group agency what sources said is a major creative assignment for the fast-food chain’s new value menu.
Spending is upward of $50 million, sources said. Burger King’s total U.S. ad budget is $300 million.
Deutsch/LA is handling the assignment, awarded without a review after the client contacted senior executives in the East Coast office in early March, sources said.
The client confirmed that it was working with Deutsch but declined to give any other details.
“Value”
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