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NEW YORK-Deutsch on Friday dropped out of the contest for Mazda’s $250 million ad account, days after the agency-one of four finalists-received a brief from the client outlining the assignment for final presentations.
Donny Deutsch, chairman and chief executive, cited the agency’s heavy workload as the reason for the withdrawal. “To take on an account this size right now would not be fair to the clients who have made commitments to us recently or, frankly, to Mazda,” said Deutsch.
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