Deutsch Beefs Up Its Team With 2 New Chief Creative Officers

The hires will 'reinvigorate' and 'supercharge' the agency

Deutsch rounded out its creative teams in New York and Los Angeles today with a new chief creative officer for each office. The agency tapped Dan Kelleher as its New York CCO and partner and Jason Bagley as its new L.A. CCO and partner, both effective immediately.

The agency said the new hires will help "reinvigorate" the New York office and "supercharge" creative work out of L.A. Mike Sheldon, CEO, Deutsch North America called Kelleher the "missing piece of an already dynamite team led by Val DiFebo."

Kelleher comes to the New York team from KBS, where he served as a co-chief creative officer. Most recently he oversaw the agency's work for client BMW and the 360-degree digital video experiences. Some of his other major accomplishments include kicking off the DirecTV "Cable Effects" campaign, which over the years has featured stars including Rob Lowe and Eli Manning, for Grey. The New York CCO role at Deutsch has been open since August of last year, when former CCO Kerry Keenan parted ways with the shop.

Bagley joins the agency from Wieden+Kennedy where he has been working since 2004. In his time at W+K, Bagley made a name for himself with campaigns for clients such as EA Sports, Samsung and Oreo. He also notably worked with the Old Spice brand, helping to introduce the famous "The Man Your Man Can Smell Like," campaign. In his new role he will work on accounts including VW, Taco Bell, Target and Sprint.

"You can't just win the game any more, you've got to change it. We do this by being in constant construction and adding to our arsenal of creative firepower," Pete Favat, Deutsch North America CCO, said in a statement. "With Jason and Dan, plus our world class digital and production capabilities, we're firing on all cylinders."

Both Bagley and Kelleher expressed their excitement to be joining the agency,  "I love tacos and German cars, and my wife loves Target and Dr Pepper, so it's a perfect fit for the Bagley family," he said in a statement.